Sony keeps digging lower and lower

Posted by Moonage on 29 Apr 2007 | Tagged as: Idiot of the day, Shock and Awe

Not quite a year ago I did a piece on what I thought was one of the most crass advertising campaigns I had ever seen. Well, they’ve done it again.

Sony used a freshly slaughtered goat to promote the company’s new violent video game for its PlayStation 2 console, the Daily Mail reported.

The dead animal’s still-warm corpse was used as the highlight and centerpiece during a launch party for “God of War II.”

Sony challenged guests to reach inside the goat’s carcass and eat offal, which were bought elsewhere and intended to resemble the animal’s entrails.

The company then further caused outrage when it used images from the party in its official PlayStation magazine. After being contacted by The Daily Mail, however, Sony issued an apology and promised to recall the materials.

In the meantime, PETA continues to get naked:

Watch more PETA videos at PETATV.com.

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